Financial Analysis

Financial analysis is the assessment of a company’s financial health and performance through the evaluation of financial statements, ratios, and metrics. It involves examining the income statement, balance sheet, and cash flow statement to understand how well the company generates profit, manages expenses, and maintains liquidity. The primary aim is to identify trends, compare against industry benchmarks, and make informed decisions regarding investments, financing, and overall financial strategy. Financial analysts utilize various tools and methodologies, including ratio analysis, trend analysis, and forecasting, to derive insights and support business planning. This process is crucial for investors, stakeholders, and decision-makers to gauge the viability and stability of a business or project.